the
process
The Problem
There wasn’t a solution available on the market that helps creators on both aspects of their businesses - monetization and growth of their respective social media accounts. They needed guidance and a place to manage everything from a single space.
Analysis
Using quantitative research that would indicate whether or not the hypothesis was a hunch or a real thing (KPI example: looking for a 45% retention rate for the first experiment). Collecting quotes and tracking unconscious behaviors from creators during user interviews.
Solution
Creating a platform that shares bite-sized useful information like daily collaboration opportunities with brands and growth tips & tricks. Using gamification to increase retention rate and enhance the user experience by simplifying the user journey.
ux research
Defining the problem, user personas, benchmarking competitors, and journey mapping.
ux design
crafting first versions of design based on collected data from user research.
design system
After agreeing on the low fidelity MVP, solidifying the design by making local components and a style guide.
ui design
Using the design system, creating final design solutions, and delivering over to developers.
user
personas
Mompreneur
Danielle
34 years old, USA
She wants to ditch her 9-5 job and become a full-time content creator in hopes of living a carefree life according to her own terms. Confused as to which direction to take. Help with content ideas, streamlining her business online, help with finding brand collaborations that will hire nano influencers, and wants to earn money.
Fitness Coach
Kayla
29 years old, Canada
Fitness is her escape. It saved her. Exercises to feel better inside and out. She wants to help others through fitness. Eventually, start a company with vegan & environment-friendly supplements. She has already acquired some followers and has a set niche. She needs help with organizing content for growth and getting big fitness brands.
journey
mapping
First time applying for a brand campaign.
Danielle
Scenario
User Expectations
Successfully applying for multiple brand collabs without extensive work, and getting immediate feedback.
Doing
Creating an account for the 1st time.
Thinking
"I hope this app has good brand deals for creators like me."
Feeling
Excited and inpatient to start applying.
Doing
Setting brand and niche interests.
Thinking
"Yes, this is what I want, but the process is taking time."
Feeling
Can’t wait to apply; impatience grows.
Doing
Finding collabs in the dashboard.
Thinking
"I wonder if they have listed collabs for that maternity brand I like!"
Feeling
Hopeful & intrigued to explore daily opportunities.
Doing
Selecting “apply” or “pass” for offered collaborations.
Thinking
"A limit on the free tier; is the Premium tier worth it the commitment?"
Feeling
On edge, wanting more; uncertain.
user
flow
low-fidelity
wireframes
style
guide
Font Poppins
final
designs
First MVP Release
Second MVP Release - Gamification
Passion Project*
