the
process
The Problem
Bonds are still being handled on centralized markets that are, not so often, secure. On the other side, there is a surge of people wanting to earn money in new ways by expanding their financial portfolio, all the while enjoying the safety of the decentralized market.
Analysis
The research confirmed a number of young people, as well as experienced traders, that want to explore ways to diversify their income by investing in bonds.
Solution
Creating a platform that offers a simple, but an immersive experience for interested parties to engage in secure bond exchange, both first and secondary decentralized markets.
ux research
Defining the problem, user personas, benchmarking competitors, and journey mapping.
ux design
crafting first versions of design based on collected data from user research.
design system
After agreeing on the low fidelity MVP, solidifying the design by making local components and a style guide.
ui design
Using the design system, creating final design solutions, and delivering over to developers.
user
personas
The Beginner
Michaela
25 years old, France
Motivated to make money and learn more about new technologies. Believes the future is web3. To learn how to invest in crypto, she subscribes to YouTube channels & reads Defi documentation. Follows people’s discussions in communities. Hasn’t invested yet, but waiting for the right time to take action. Prefers desktop to mobile.
The Expert
Damian
41 years old, USA
Motivated to become rich by investing in different DeFi projects. Usually discovers new Defi Projects by Airdrop, from social media, communities, and friends. Cautious in making informed decisions on which projects to invest in. Trusts apps like Pancake Swap because system feedback is fast. Prefers mobile to desktop.
user
flow
Defining The Flow
A user flow was assigned to individual menu items. Every page would have its user flow located next to the final UI designs in the Figma file, which was ready for developers. That way, we would ensure a strong understanding of the user experience and would reduce any confusion within the tech team.
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To ensure standardization and efficacy of the user flow across the board, I have developed a little design system consisting of user flow components.
User Flow Example
low-fidelity
wireframes
style
guide
Font Inter
final
designs
A few examples from 100+ pages designed
